Writing an introduction letter to a company

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You can avoid making the common mistake of many consultants, small business owners and salespeople when introducing yourself to others by remembering one simple reality. Introductions are an important part of business communication. You see them whenever a company needs to introduce itself or new products to potential customers. But you can learn some short-cuts to help make your letter concise, readable, and effective at giving you the introduction you want.

Address your letter to a specific person, if possible. Introductory letters should be addressed to the person who will be reading it, whenever possible. This is the person you want to spend the rest of your live with. The letter of introduction is the first step in a hopefully profitable relationship.Just like courtship, the objective of the introduction is to give the reader a reason to want to know more about the person, company, product equipment or service you are introducing.It is a multi-step process.

You start with the introduction, follow up with a phone call, then a few more meetings and finally make the sale.There are two kinds of business introduction letter, Introducing a person or company and Introducing a product, equipment or service. In thisHere is a sample company introduction letter format to introduce company to potential clients.Dear (name),I would like to introduce our company (company name) that has been in business (name the business) for the past 5 years.We have been an established and popular company with an excellent track record for the best customer satisfaction.

We have never compromised on the quality and the services provided to the customer. We believe in keeping the customers happy and providing them with products at a very competent price. We have an excellent staffs who will guide you with their best ideas by keeping in constant touch with your company and informing about the market trends. Has someone or some organization approached you and asked you to write an introduction letter for them.




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